TikTok is introducing a new feature that enables them to lessen the amount of AI-created videos appearing in their timelines. This step comes as the company announced that it presently contains more than 1 thousand million AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a widespread release. This shift comes amid a rise in content created by AI, spurred by new content generation software.
The Broader AI Trend
Recent reports that almost a tenth of the quickest rising content creators on a popular video site only show AI-generated videos. A considerable share of this content is classified as low-quality AI content, a term for poor-quality, bulk-generated content that is frequently nonsensical or bizarre.
“We know from our community that a lot of users enjoy content made with AI tools, ranging from digital art to informative clips, and we intend to give people the power to see more or less of that, based on their own preferences,” said a spokesperson.
Volume and Proportions
TikTok announced that there are now 1.3 billion videos on its service tagged as made with AI. In total, over 100 mn pieces of content are submitted to the service every day, making AI-generated material a relatively small portion of its overall inventory.
Customizing Your Feed
Viewers will be capable of reduce or increase the level of AI-generated videos they view by opening the topic control option in the platform and picking the AI content topic. Additional categories that are already be controlled under the filter encompass politics, clothing, cosmetics, and movement.
AI Disclosure Rules
The platform’s policies mandate users to label convincing AI-made content, and it prohibits dangerous deepfakes of public figures or emergencies. Any authentic-looking AI video that is not labeled can be taken down under its terms of service.
Furthermore, the service will henceforth apply an artificially created label to content made using its built-in AI features, or detected by an industry-wide initiative for recognizing AI-generated material. This measure is aimed to deter users from seeking to bypass the tagging system.
AI Literacy Programs
TikTok is also establishing a $2 million educational fund for professionals and institutions to create informative material about responsible artificial intelligence. This program will assist educational bodies focused on teaching computer science.
Content Safety Approach
The video-sharing app has defended its content review process, following controversy over intentions to make redundant hundreds of content moderators in Britain. It is set to reduce a significant number of roles in its user protection team in its British office, with labor groups and online safety experts raising concerns that staff are being displaced by automated systems.
A trust and safety lead clarified that people-led review would remain essential, but artificial intelligence can protect employees by filtering out the most harmful content ahead of it is viewed by humans. The platform announced a 76% decrease in shocking and graphic content reviewed by content reviewers over the last 12 months due to reliance on its automated systems.
It is vital to integrate humans and technology to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of harmful content as rapidly, which is why a extensive automated help is proving valuable process content quickly.”
